Promote event
More visitors, more ticket sales — even without a marketing budget
Promoting an event is rarely a matter of one big announcement. It is repetition, the right timing, and a sales link that works instantly everywhere that combine to make the difference between a half-empty venue and a sold-out show. On this page, you will find the channels that yield the best results for organizers — with in-depth articles from our blog.
Don't have a sales link yet? Read how selling tickets online with Kaartjie works.
The four channels that yield the most
Your own network
Participants, members, and volunteers reach more people together than any advertisement. Give them a ready-made message containing the ticket link.
Social media
Instagram, Facebook, and WhatsApp work best in a series: announcement, program, final tickets. Not one post and then silence.
Email and newsletter
Visitors from previous editions are your warmest audience. Export your attendee list and invite them first, before the public sale.
Local media & calendars
Door-to-door newspapers, regional broadcasters, and online event calendars often include events for free. It costs an email, but generates reach.
What makes promotion easier in Kaartjie
- A dedicated sales page per event — with a photo, description, and all ticket options, ready to share.
- QR code for your flyers and posters — scanning leads directly to the ticket page.
- Discount codes per channel — so you can see in black and white which promotions yield tickets.
- No accounts for visitors — whoever clicks can order immediately. Every extra step costs sales.
- Early bird tickets — a temporary rate gives your campaign a clear deadline.
Promotion starts with a working sales link
Launch your ticket page as soon as the date and location are known. Any attention you generate afterward can be immediately converted into ticket sales.
Take your ticket page live today
Free account, no subscription. You only pay when you sell tickets.
Create a free account€0.80 per paid ticket · €0.35 for free events
Frequently Asked Questions
When do I start promoting my event?
Launch your ticket page as soon as the date and location are confirmed, even if the program is not yet complete. This way, you can direct to a working sales link from day one instead of saying 'more info coming soon'. For most events, six to eight weeks in advance is a good starting point.
Which promotional channel generates the most ticket sales?
For local and regional events, your own network is the strongest: WhatsApp groups, your association's newsletter, and personal messages from participants. Social media primarily serves to reinforce this, not replace it.
Can I see which promotions yielded tickets?
With discount codes per channel, you can see in your Kaartjie dashboard which promotion or channel actually generates sales. For example, create a separate code for your newsletter and one for your Instagram post.
Do I need my own website to promote my event?
No. Every event on Kaartjie gets its own sales page with a description, photo, and ticket options. You can share that link anywhere — you can also put it as a QR code on flyers and posters.