You see a fun event, click on the ticket page, and then… you have to create an account first. Choose a username, come up with a password, confirm your email. Many people drop out at that point — even though they just wanted to buy a ticket. At Kaartjie it works differently.
This is how selling tickets online works without visitors needing an account.
No account, no barrier
At Kaartjie , visitors do not need to create an account to buy tickets. You enter your name and email address, choose your ticket(s), pay via iDEAL | Wero, and receive your e-ticket directly in your inbox. That is it. No passwords, no verification emails, no extra steps.
This sounds like a small technical choice, but it makes a big difference in practice. Every extra step in a purchasing process costs you visitors — and therefore tickets. By keeping the barrier as low as possible, we ensure that everyone who wants a ticket actually buys one.
Did you know?
Research into online purchases consistently shows that mandatory registration is one of the main reasons why people abandon their purchases during checkout. A smooth ordering process without an account significantly increases the number of completed purchases.
How does a purchase without an account work?
The ordering process at Kaartjie is completed in three steps:
Choose your tickets
The visitor opens the event ticket page and selects the desired number of tickets. Is there a discount code? It can be entered directly.
Fill in your details
Only name and email address are required. No password, no account, no extra mandatory fields — unless the organizer specifically sets this for their event.
Pay via iDEAL | Wero and done
After payment via iDEAL | Wero, the visitor immediately receives a confirmation email with the e-ticket as a PDF attachment and a QR code. The ticket can also be added directly to Apple Wallet.
And what about security?
No account does not mean less security. Every ticket has a unique QR code that can be scanned only once at the entrance. It does not matter whether the visitor has an account or not — duplicate entry or fraud is prevented in the same way.
The personal data that a visitor enters (name and email address) is used solely for ticket delivery and access control. It is not shared with third parties for marketing purposes.
What does this mean as an organizer?
As an organizer, you don't have to convince your visitors of anything. There is no registration step that causes confusion or dropouts. You share your ticket link, the visitor buys, and you scan at the door. It's that simple.
Do you wish to collect some extra information from your visitors — such as dietary requirements or the organization name for a business event? As an organizer, you can then add optional or mandatory extra fields to the order form. The choice is yours.
Only organizers need an account.
An account with Kaartjie is only necessary for organizers: the people who create an event and sell tickets. That account is free and you can create it in two minutes.
Visitors — the people who want to buy a ticket — never need an account. This is a deliberate choice that ensures your ticket sales run smoothly and you lose as few visitors as possible during the purchasing process.
Get started as an organizer for free
Create an account and have your ticket page live in five minutes. Your visitors buy without barriers.
Create a free account